4 Types of Custom Packaging for E-Commerce Business

The e-commerce market promises great profits and recognition to all those bold enough to enter, but at a cost. There are several sides to retaining and growing your market share, and a good e-commerce business has to be on the ball for every last one.

The good news is you're not alone. E-commerce Express is a company dedicated to supporting market players so that they can grow with the industry. Check out their blog post about white-label dropshipping.

According to their experts, custom packaging is of high importance. Between juggling sourcing companies and agents, warehousing receiving, and inventory management, it might be tempting to go ahead with readymade materials. However, consider that your customers have access to hundreds of retail sites, many of which might offer similar items.

With little to no customer engagement, it's hard to maintain brand royalty. Opting for branded and custom packaging is a great way to create visibility and set your serves apart.

Your Selection

Your choice should speak to the core philosophy of your company. Dropshipping services for with liquid goods may go with something neat and leak-proof, while a green company should go biodegradable.

1) Paper Boxes

These are a cost-effective and versatile choice: hence the popularity. You can choose corrugated or paperboards, with the former being slightly shockproof and the latter being sturdier. You also have the option of choosing materials made of recycled fibers.

This packaging captures the "simple but effective" approach to business, and having your company logo printed on them goes a long way.

2) Paper Bags

Paper bags work for items that don't have to spend too long in transit. They don't insulate or prevent damage like the alternatives, but like cardboard boxes, they get the job done for lightweight items, and they can be branded. However, they're not great for storage if you partake in warehousing services.

You also have the option of foil-lined bags for items that require insulation.

3) Plastic

You shouldn't use plastic unless you're delivering liquids. When you source items like skincare products or beverages, they'll arrive in plastic containers, so you should avoid adding a second layer of plastic unless necessary.

If you need plastic for order fulfillment, you should ensure the packaging is reusable.

4) Cotton and Jute

Both of these options will help your brand stand out. Since they're eco-friendly and easily storable, customers are more likely to keep them. A cotton tote bag may be used for groceries, while a jute pouch could be used for storage.

 

If you're struggling to understand which of these speaks to your business ethos or to determine what that is, E-commerce Express is the perfect collaborator for you. Along with assistance with dropshipping services, warehousing services, and Amazon FBA prep services, they also have many contacts in the industry.

If you'd like to set up a meeting with their knowledgeable and friendly staff, click here.