Top Packaging Trends of 2022 Every E-Commerce Seller Should Know

Want to revamp the look and feel of your products but not sure how to go about it? When looking for inspiration, there's no harm in looking at the current trends in the industry. But if you copy the same thing as it is, then it might be not end well!

 

Packaging plays a pivotal role in how customers think about your brand and whether they'll consider it for purchase or not. From the base color to the writing style, color combination, and overall look, there are many things to consider when creating the perfect branded and custom product packaging.

Here are some packaging trends in 2022 that are worth following.

60s Psychedelia

Some trends never go out of style, such as the 1960s psychedelia. This is makes for the perfect packaging to incorporate some extra color and fun elements. This packaging trend makes customer feel happy and is interesting to look at. But sometimes, brands can overdo it, making it unappealing.  

 

 

The key to nailing psychedelia packaging is to use color combinations that go well together. Moreover, don't make the entire packaging too colorful and popping. Use a neutral bright base color (such as turquoise) and add bright-colored psychedelic elements to pull the look together.

 

Text-Centric Eccentric Design

Using text to create intricate designs has been very popular lately. From clothing to skincare brands, many businesses are jumping on the bandwagon that is standalone art.

 

The key is to use text to make your product stand out. Brands also use contrasting colors to give their packaging a unique and fun look. 

 

 

However, remember that this trend focuses more on creating a piece of art using their product packaging rather than on the readability aspect. So, if customers need to read instructions or other details about your product before using it, this might become an issue.

 

Serene Packaging

Sometimes, it's the simpler things that shine the most. While there's no harm in using loud colors and bold text to add a fun look to your packaging, it's just that simplistic and minimal packaging never goes out of style. This idea has been inspired by Japanese products that usually offer very clean and simple packaging, with one or maximum two-colored based and basic information (such as the name and type of product). 

 

 

Even though Japanese packaging has always been this way, why are people getting inspired by it now? Well, remember the mesmerizing ASMR videos that became quite popular lately? This is a way for brands to translate that calming ASMR element into their product design.

 

Faux 3D Illustrations

With 3D printers becoming increasingly common in households, 3D printing has gained immense popularity lately. From school projects to creating toys at home, 3D printing has become an important part of our lives – and brands are now using faux 3D illustrations for their packaging.

 

 

When felt or looked up-close, these are, in fact, 2D images, but the way they're printed is to give an "illusion" as if they're 3D images. If you want people to stop and look closely at your product, this is an interesting way to garner attention.

 

The Mesmerizing Mists of Color

As tidy as plain white packaging looks, it's very easy to get dirty. Moreover, if you've not used the text and placement in the right harmony, the product can look too bland. That's why brands make it interesting with a spin to add some life and fun to this look by mist spraying it with a color pop.

 

As soon as the graphic designer, Tessa Forrest, posted the design on her Instagram, it took the world by a storm. It does make you stop scrolling and look at it for a calming and soothing effect.

 

Minimal Outside, Maximal Inside

With online shopping becoming increasingly popular, the one thing that matters the most for customers  is the unboxing experience. They don't get to hold or touch your product in-store to build the first impression. When they receive the package in their mail, that's when the impression starts building – and one interesting way brands use this to their advantage is by creating a very minimalistic exterior packaging and a beautifully crafted interior. 

 

 

 

The interior can either be telling a story or using colorful patterns to add some brightness to your packaging. Ultimately, it's all about how far you want to go. For example, children-related brands use the interior to tell short stories using illustrations of astronauts and princesses. At the same time, skincare brands are keeping it neat with ombre prints using pastel colors.

 

Get Branded & Custom Packaging Services with E-Commerce Express

Feel like you found the "one" trend that you had been looking for but are not sure who to approach to bring your idea to life? All you need is E-Commerce Express, your one-stop e-commerce order fulfillment company. They offer branded & custom packaging services and many other services, such as 3PL warehousing solutions, 3PL order fulfillment, 3PL logistics services, and more.

 

Visit their website now to learn more.