What is Ecommerce Fulfillment and How Does it Work?
It doesn't matter whether you have the best email copy or the best website design team—without the right eCommerce fulfillment service provider and strategy, you'll be unable to garner loyal customers. If there's something all successful eCommerce businesses have in common, it's an awesome eCommerce fulfillment service.
But how do you tell a good eCommerce fulfillment service provider from an average or poor service provider? This guide will explain everything you need to know about eCommerce fulfillment.
What is Ecommerce Fulfillment?
Ecommerce fulfillment comprises the entire process from getting an order to delivering it. This includes the supply chain part that receives and stores inventory, the ordering process, processing the order, picking items, packaging, and shipping the product to the customer's chosen destination.
While big and successful companies handle these affairs in-house, many companies outsource them to 3rd party fulfillment companies. These companies excel at receiving orders and delivering them safely to your customers and charge based on the weight, volume, dimension, storage, and other metrics. These services are ideal for those companies that have no physical storage facilities or means to process orders.
What Is Included in an Ecommerce Fulfillment Process?
Most companies and people assume that order fulfillment is just about picking and packing orders. But in reality, it includes many other things. With the help of an experienced eCommerce fulfillment provider, you can run your online retail business smoothly and without any hiccups.
A 3rd party eCommerce fulfillment provider acts as an added extension of your business that makes your processes more agile. You can expand your business or contract spaces based on your business needs and make changes as your needs change. The four most important components of an eCommerce fulfillment process include:
1. A well-integrated eCommerce store and fulfillment center
2. Order receiving and management of the inventory
3. Order fulfillment
4. Processing returns
How does an eCommerce Fulfillment Service Work?
Understanding the steps of how an order is "fulfilled" will help you manage your eCommerce fulfillment provider better.
Step 1: Integration of Omnichannel Fulfillment Center
Your eCommerce store must integrate with your fulfillment center seamlessly. The flow of your order to the people who'll pick and ship it should be seamless and direct. Here are some important features to consider here:
- Your 3PL company needs to integrate with every platform where your products are sold. The fulfillment center will create a customized application that connects you with all incoming orders and sales channels.
- The IT staff of your fulfillment provider will play an integral role in the success of your business since it's the app and website that connects everyone.
- Ensure your fulfillment provider has minimal downtime with a responsive support staff to resolve glitches instantly.
Step 2: Receiving Orders and Inventory Management
Every business needs a reliable inventory management system. Pallets of your inventory are shipped to your fulfillment warehouse, then logged into the inventory, and "placed" on your shelves virtually. Many fulfillment warehouses fail at the receiving end since pallets are ordered and loaded on the dock but not logged into the inventory. Or, if they're short on a product, they don't realize it until a customer places an order.
That's why here are some qualities your order fulfillment provider should have:
- They should place the stock into the inventory within 2 days of receiving it.
- You should have access to log into and check your inventory management system. This real-time data management helps run your business smoothly.
- The 3PL provider should have a minimum shrinkage allowance.
Step 3: Pick, Pack, and Ship
Now that they have received the order, your fulfillment provider should pick the right items, place them in a box, and ship them to your customers. Then the 3PL provider will deliver them to your customer. The floor team needs to know how to pack each item safely to prevent any damages.
The quicker the pick, pack, and ship process is, the more popular your business is among customers as customers don't like waiting too long to receive their products.
Step 4: Dealing with Returns
Now is the time for reverse logistics since you have to check the items you've received as returns, place them back on the shelf, and log into your inventory. Every business has to deal with returns since shoppers prefer ordering from websites that allow them to return items for 'xyz' reasons.
The quicker you process the returns, the happier your customers will be. If they have to wait for weeks until the order is processed and their amount is refunded, customers will consider your competitor brand's service over yours.
So, Have You Found Your Perfect Ecommerce Fulfillment Match?
The success of your business and the satisfaction of customers depends on the type of eCommerce order fulfillment service provider you choose. So, don't risk it and get in touch with E-Commerce Express. They are an expert order fulfillment company that is based in China.
Whether it's branded & custom packaging you need or eCommerce order fulfillment, their team can do it all efficiently.
Visit their website now to learn more.




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