How DTC Brands with Shopify Stores Can Use Packaging as an Innovative Branding Medium?

thank you note placed on a box filled with wood fiber

If you’re part of the internet generation, you must have noticed that for the past 5-10 years, there has been a growing trend of Direct-To-Consumer selling. In this process, the manufacturer sells directly to the consumer without involving wholesalers, distributors, or retailers and cutting into different marketplaces along the way in the customer sales journey.

The recent surge of Direct-To-Consumer selling has led many to question the need for Amazon, Walmart. And one of the largest tools they use is packaging and branding.

Have you ever visited an online retail store and wanted to buy shampoo? Many bottles are placed on the aisle. Which one would you pick? The generic white bottle or something colorful with a detailed font?

The right packaging speaks to the shopper, even if they’re shopping online. You don’t trust the generic picture or product; you hunt for details and legitimacy. That’s why companies focus on improving their branding packaging to use custom packaging as an innovative branding medium that stays in the customer’s recall long after they’ve stopped or finished using the product.

Here’s how you can use packaging as a branding medium:

The Relation Between User-Generated Content And Innovative Packaging

The packaging for the company takes the place of the “retail store element.” It screams to the customer “Here I am, look at me.” This is reflected in the User-Generated-Content we see in blogs, Vlogs, TikTok, YouTube channels, and other social media platforms. Companies today are playing on the shareability of their content, and the content influencers generate for them.

Have you ever seen a make-up product try out by an influencer? They open up a box sent by the company and show the packaging, the product, how it's applied, and the results. This is a prime example. They often link the company’s website link or affiliate links in the video as well, advertising the company organically.

These brands are now relying heavily on social media, and they rightly should. Here, they get real-time feedback and two-way communication with their customer. Then any content that’s posted stays there forever because the content continues to get views, likes, and shares. 

people handing over packages

Documenting The Unboxing Experience

The first and foremost element you should focus on for your packaging is making a grand unboxing experience for your customer. And companies today are focusing on making their packaging attractive so that when the customer, blogger, or influencer opens it, they get a memorable experience with a surprise.

This pleasure of unboxing comes from our childhood impulses of opening presents. Do you remember the joy of opening birthday gifts and Christmas presents? That’s what innovative brands are focusing on, creating an exciting unboxing experience.

So, when your customer sees the carrier logo and opens the box, they see your box with elaborate branding. And when they physically interact with your brand, they have encompassing experience of opening something new for the first time. Customers often have heightened senses during this process that allows them to emotionally connect to your brand.

Using Sustainable Packaging To Reflect Values

People today don’t just care about the products they use but also who they’re buying them from. The customers of this era are more socially, consciously, and environmentally aware and are careful about their spending habits. They care about what’s happening to the environment due to our consumption economy. So, when companies advertise that they’re cruelty-free and use sustainable packaging, the customers jump on the bandwagon because they share similar values with that business and loyally support that business.

So, if you’re thinking to use innovative branding in your packaging, one of the ways you can do this is to use your logo, brand name, and tagline and have them printed artfully on your custom packaging. By doing so you’ll label the product as yours and with innovative packaging, you’ll reaffirm your bond with the customers when they first decided to buy your product online. 

man sitting in front of a laptop
 

Using Custom Product Packaging To Stand Out

Custom boxing is a great way to create a unique unboxing experience for your customer. With this direction, you can decide how you want to display your product, the different materials you wish to use, and how you would like to print your logo. To start, you can figure out the kind of box you want and how your product will fit into it. Then, you need a top tissue layer as a cover that’ll serve as an extra layer of excitement for the customer.

After that, you’ll need fillers to protect the product from jostling around in the box. You can use a fixed Styrofoam cut-out to place the product or use wood fibers or crinkled paper. You can include your business card or a personal message with some stickers or a discount code for your customer’s next purchase. This makes the customer feels valued and special, and it organically generates word-of-mouth for your company about how you package and treat your customers.

person shopping for products online
 

Get Branded And Custom Packaging Services With E-Commerce Express

If you’re looking for branded and custom packaging services for your business, reach out to the experienced professionals at E-Commerce Express. They have their studio and design agents on board who’ll help you with your custom packing and branding needs. Get in touch with them now to create a unique unboxing experience for your customers.

Visit their website to learn more about their 3PL logistics services, 3PL warehouse services, and custom product sourcing services.

Comments

Post a Comment

Popular posts from this blog

Three Main Fulfilment Options for DTC Brands with Shopify Stores

Image
  The E-commerce industry generated revenue of about 4.891 billion US dollars in 2021, and this number is expected to grow by 30.6% by 2024 . This indicates the potential of the e-commerce industry and what it can become. The prospect of increased revenue is what drives many physical stores to make the shift online. Shoppers today also prefer the convenience of online stores. So this has created a need for brands to find new ways to connect to the online shopper and give them a personalized experience. And one of the successful models that fulfill customer needs today is the Direct-To-Consumer model. Understanding Direct-To-Consumer The Direct-To-Consumer model is self-explanatory based on its concept. It’s a model where businesses, brands, and manufacturers can directly sell to customers. It eliminates the need for intermediaries like wholesalers and retailers and the need to connect with their physical distribution channel. It also saves the manufacturers' logistics and communica...
Read more

5 Reasons Your Business Needs Expert Product Sourcing Agents

Image
  Setting up a business and getting it up and running is definitely not easy. If you want to be successful in creating productive consumer relationships, you have to make sure your product quality matches the claims you’re making. In the end, the product’s quality is what will keep bringing the consumers back to your business. Consumers expect businesses to give them consistent results in a satisfactory and prompt manner. This can only be accomplished if the business has a properly optimized order fulfillment process . It can be especially challenging for small businesses that have limited resources to manage this. This is where product sourcing agents come in. Keep reading to learn what these agents do and all the reasons why your business will benefit from hiring them. What Does a Product Sourcing Agent Do? Regardless of the size of your business, there are times when you may run into unforeseen problems with your suppliers or have to balance multiple things at once. In these cir...
Read more

Shipping Delays: Possible Causes and How to Improve

Image
E-Commerce Express is a China-based 3PL e-commerce order fulfillment services company that helps online retailers manage everything, from sourcing and warehouse management to packaging and shipping. So, if your logistic service is messing up, reach out to experts in E-Commerce Express .    Late or damaged deliveries are the most upsetting part of online shopping. You may be delivering the best quality products, but you can potentially lose a loyal customer if your dropshipping or logistic service messes up. So, what should a business do when it can’t successfully manage orders being delivered on time? After all, ignoring consumer concerns over a late shipment only makes matters worse.  You should investigate the causes of shipping delays and promptly act out and address the loopholes in the shipping service. Common Causes of Shipment Delays and Their Solutions Are your shipments running behind schedule? A snag could happen anywhere along the fulfillment chain for several ...
Read more